Accurate data. Smarter decisions. Real results.
Somewhere in your CRM is a decision-maker who's already left, a number that no longer rings, and a deal that's quietly gone cold. We exist to find out which ones — and hand you the ones that are still live.
Reading CRM Intelligence was founded to solve a problem every sales team quietly lives with: a CRM full of names that used to mean something.
A CRM is only as valuable as the data behind it. An outdated company name, a disconnected number, or a contact who left two years ago won't open a new conversation — accurate, current information will.
The way businesses communicate has changed. Calling a company and getting straight through to a Managing Director or Purchasing Manager is rarely that simple anymore. Decision-makers today sit behind gatekeepers, automated systems, and organisational structures that shift more often than most CRMs can keep up with.
That's the gap we close. We research and identify fresh, verified contacts at the companies you name — using the best publicly available business information to find the right person to approach, every time.
We don't just hand you data. We hand you a way back in — direction, opportunity, and a real reason to pick up the phone.
Twelve months of silence from a customer rarely means nothing changed. It usually means something did. They may have:
Their name is still sitting in your CRM. Whether it's still worth calling is a different question entirely — and chasing it blind costs your team time they can't get back.
We help businesses turn dormant data into live opportunity — accurate, up-to-date contact and business intelligence, built to be used, not just stored.
We exist to close the gap between you and the right person, so your team spends its time building relationships, not searching for who to call.
We use reputable sources and proven research methods to deliver the most accurate information available.
We identify the right people, not just data, so you can connect with decision-makers and key influencers.
We do the research, so your team can focus on what they do best — selling and building relationships.
Up-to-date intelligence helps you find new prospects, re-engage lapsed accounts and grow your business.
We follow strict data protection principles and only use publicly available information for legitimate use.
You'll deal with experienced researchers who understand your goals and challenges.
Most CRM systems are quietly full of outdated or unverified records — that's the problem Reading CRM Intelligence exists to solve. We provide CRM Intelligence Services built on one idea: a CRM is only as useful as the data inside it.
Our work spans Contact Origination, Decision-Maker Research, and CRM Data Enrichment UK businesses can rely on — helping sales and business development teams find fresh, verified contacts at the companies they name, without replacing the CRM itself.
A CRM is only useful if the people in it are still the right people. Roles change and decision-makers move on far more often than most databases get updated. Our Contact Verification Services and Decision Maker Research confirm exactly who holds the buying power in an account today — not who held it when the record was first entered.
We combine hands-on Business Contact Research with 20+ years of experience, measured against one standard: CRM Data Quality. A database full of guesses isn't worth much more than no database at all.
Reading CRM Intelligence works with businesses UK-wide — CRM Services and CRM Intelligence is on your doorstep — on the same fixed-quote, no-long-contract model, whether you're an SME or a national sales team.
If your CRM hasn't been reviewed in a while, get in touch for a no-obligation conversation about what it could be doing for you.
The companies are already there. The problem is... the people aren't. Every year, decision-makers move on — Sales Directors become Managing Directors, IT Managers become CIOs, procurement teams change, departments are restructured, businesses are acquired. Yet many sales teams are still trying to contact people who left months, or even years, ago.
We don't sell recycled contact databases. We don't scrape thousands of names from the internet. We don't ask for access to your CRM. Instead, you simply send us the names of the companies you'd like to reconnect with, and we manually research every company using publicly available business information to identify the people who are there today:
Every company is researched specifically for you and delivered in a structured spreadsheet, ready to enhance your existing customer records.
Not every company presents a realistic opportunity. Sometimes the relevant contacts simply aren't publicly identifiable, the business structure doesn't fit your target market, or there just isn't a viable route to the people you need to reach. When that happens, we'll tell you — rather than wasting your sales team's time chasing a dead end, we'll recommend looking at new companies within your target market where there is a genuine opportunity to make contact and start building new business relationships.
Our aim isn't to force an opportunity where one doesn't exist. It's to help you focus your time and effort where it has the greatest chance of success — so your sales team spends less time researching, and more time building relationships. We don't replace your CRM. We make the companies already inside it valuable again, and when there isn't an opportunity, we help you find the next one.