See More Than Just the Contact
An Additional Layer of Intelligence
Finding the right decision-maker is useful. Understanding what is happening inside the business can be even more valuable. Our Business Intelligence service adds an extra layer of research to help you understand the commercial position of a company before your team makes contact.
We review publicly available business information to identify financial trends, ownership changes, company growth, restructuring and other indicators that may help explain where a business is heading.
Request a QuoteDepending on the information publicly available, our research can include:
Where sufficient financial information is available, we calculate percentage movements over several years. This helps show whether the company appears to be growing, stable, contracting, investing, restructuring or experiencing commercial pressure.
But figures are never viewed in isolation. A fall in profit does not automatically mean a company is performing badly — it may be investing in new staff, premises, equipment, acquisitions or expansion. That is why we investigate the wider company picture before drawing conclusions.
For deeper research, we can provide a simple Business Opportunity Indicator — XX/100. This is not a prediction that a company will buy from you. It is a research-based indicator designed to show how commercially interesting that company may be as a potential prospect.
The assessment can consider business size, sales structure, financial direction, growth or contraction, recruitment activity, director and ownership changes, investment, acquisitions, commercial pressure, ability to purchase external services, and accessibility of relevant decision-makers.
Find Out MoreReading CRM Intelligence provides business intelligence and decision-maker research to companies across the UK, solving one problem: sales teams working from contact lists where the right person has already moved on.
Our Decision-Maker Research and Company Research services investigate the organisations you name and identify exactly who holds the relevant role today — verified, current and ready to approach. Our Sales Intelligence and Opportunity Identification work uncovers new openings inside accounts you already know. And our Prospect Intelligence and Account Research keep that picture accurate on an ongoing basis, not just as a one-off project.
Wherever you're based in the UK, get in touch for a fixed quote on Decision-Maker Research, Business Intelligence, or ongoing Account Research support. CRM is just where the results end up — the work is finding the right person, at the right company, right now.